Undercover Tourist

Who: Undercover Tourist helps families save time and money on their vacation to attractions in Orlando, Los Angeles and San Diego (+ more), including Walt Disney World® Resort and Universal Orlando Resort™.

Challenge: Undercover Tourist wanted to use its historically stellar customer service to create a robust and engaging social community of “super fans” and to differentiate from competition.

Pigtail Media crafted a cohesive social media strategy and execution content plan that focused on displaying credibility and the heart of their brand story. It was built around authentically sharing content that would make the audience feel happy with each and every social touch point.

Results: The ongoing, multi-year program has made a direct impact on the overall increase in site conversion and improved SEO results. Facebook has grown from non-existent to nearly 70,000 fans, Twitter from nearly zero to over 21,000 followers, and Instagram from zero to nearly 10,000 followers. We continue to see growth of targeted audience members day after day.

Under Pigtail Media’s social media content management and execution of promotions, these efforts have grown into some of the most successful marketing programs for Undercover Tourist, and has further established them as a leader in the theme park and family travel space.