WORK - Pigtail Media

UNDERCOVER TOURIST

Who: Undercover Tourist helps families save time and money on their vacation to attractions in Orlando, Los Angeles and San Diego (+ more), including Walt Disney World Resort and Universal Orlando Resort.

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Challenge: Undercover Tourist wanted to use its historically stellar customer service to create a robust and engaging social community of “super fans” and to differentiate from competition.

Pigtail Media crafted a cohesive social media strategy and execution content plan that focused on displaying credibility and the heart of their brand story. It was built around authentically sharing content that would make the audience feel happy with each and every social touch point.

Results: The ongoing, multi-year program has made a direct impact on the overall increase in site conversion and improved SEO results. Facebook has grown from non-existent to nearly 70,000 fans, Twitter from nearly zero to over 21,000 followers, and Instagram from zero to over 10,000 followers. We continue to see growth of targeted audience members day after day.

Under Pigtail Media’s social media content management and execution of promotions, these efforts have grown into some of the most successful marketing programs for Undercover Tourist, and has further established them as a leader in the theme park and family travel space.

RESET RETREAT

Who: Reset Retreat is a women’s personal growth, adventure and yoga retreat in Belize, Texas and more.

Challenge: Reset Retreat had just launched and wanted to build a community of potential guests through showcasing credibility and trust within their marketing plan. They wanted to tell a powerful story through content and reach into the hearts of their audience to build strong brand-customer love.

Pigtail Media lead all marketing efforts, with a major focus on content marketing and social media engagement. Our activities included crafting strategic social content daily, building partner relationships, blog and newsletter management, influencer engagement, targeted social ads + more.

Results: Within less than 2 years, 95% of bookings came directly through the efforts of Pigtail Media’s marketing.

COUNTY LINE RESTAURANTS

Who: Restaurant company spanning multiple locations in the Southwest and Texas.

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Challenge: County Line BBQ wanted to enhance brand exposure for new customers in the local and tourism markets. They needed a strategy and seamless execution plan that spanned company-wide, from owners to servers, among multiple restaurants in multiple states.

Rich with history, colorful stories and an extremely enthusiastic “family” of employees, they were looking for an online content strategy that showcased the heart of their story and turned their online presence on fire.

We embarked on an intensive company-wide strategy, management process and training program, including online webinars, group seminars, and one-on-one sessions

To launch the buzz (or what we call “love”), we created offline events with strategically chosen online influencers.

Results: Each employee in the program (many with zero marketing experience) graduated as Content Manager. They were trained to manage online conversations, customer service, and marketing initiatives with authentic and branding consistency.

One event created more than 200,000 online impressions in two days and had a ripple effect for months to come with influencers from all over the country “buzzing” about their newfound BBQ love. One influencer asked if it was possible to “marry County Line.” Now, that’s what we call brand love.

RADISSON AUSTIN HOTEL

Who: Austin hotel in heart of the downtown Austin entertainment scene and Lady Bird Lake.

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Challenge: The hotel needed a social media partner to bring to life the incredible Austin experience their guests have while visiting the city.

We dug deep to uncover what parts of the hotel experience provided an emotional connection to the guests. We then built a content strategy around these elements, delivering content that constantly created an online emotion – and action.

Working with online influencers and targeted ads, we spread the message far and wide. In a further effort to deliver a consistent and authentic portrayal of the hotel across online mediums, we also took on the process of responding to guests on travel review sites.

Results: Under our management, Facebook fans increased by over 1200% and Instagram followers increased by 1100%. We constantly achieved a 100% response rate with OTAs, and the hotel became buzzed about by visitors and online influencers, continually growing month over month.