By now you know that word of mouth can be used by people to tell the story about your brand. Guests share these stories when they are memorable and remarkable to their lives. Being in hospitality, you’re in the business of making guests feel something positive. Sometimes you want them to feel an “out of […]
Social media marketing has changed the landscape of the marketing industry, and is continuously changing each day. If you’re just jumping into social media and own or manage a hotel, restaurant or travel brand, here is a beginner’s guide to ensure you’re taking the correct steps to launch your social media presence – and protect your branding. […]
You like numbers? Let’s talk numbers! Strategy Analytics recently posted the numbers for advertising spend in the U.S. TV still has the largest slice of the market share with nearly $79 billion or 42% of the pie. It’s down -.6 from last year and it has been in a steady decline year after year, but […]
It’s not surprising that during live events and conferences, large spikes in social media engagement take place. After all, people are drawn together around a specific topic of interest and are experiencing real-life, face-to-face connections. Social media is a perfect extension to build upon those connections, allowing real opportunities for your brand to evolve. Here […]
There was a recurring topic at the last Boutique Lifestyle Leadership Symposium: the experience doesn’t begin when your guests walk in your hotel lobby, it starts digitally. How does a hotel build an emotional experience through digital connections on a computer where you can’t hear, smell or feel? Just like any boutique hotelier can agree, […]
We are thrilled to launch our new website and blog! You’ll find useful (and very applicable) articles that will hopefully inspire you and help make your social media endeavors easier, less stressful, and more fun. It’s our plan to bring you insights into topics like: How to build long-lasting relationships with your audience on social […]
