You like numbers? Let’s talk numbers! Strategy Analytics recently posted the numbers for advertising spend in the U.S. TV still has the largest slice of the market share with nearly $79 billion or 42% of the pie. It’s down -.6 from last year and it has been in a steady decline year after year, but […]
Cierra is founder of Pigtail Media and has a background in experiential marketing for the travel, hospitality and entertainment industries.
Entries by canvashost
It’s not surprising that during live events and conferences, large spikes in social media engagement take place. After all, people are drawn together around a specific topic of interest and are experiencing real-life, face-to-face connections. Social media is a perfect extension to build upon those connections, allowing real opportunities for your brand to evolve. Here […]
There was a recurring topic at the last Boutique Lifestyle Leadership Symposium: the experience doesn’t begin when your guests walk in your hotel lobby, it starts digitally. How does a hotel build an emotional experience through digital connections on a computer where you can’t hear, smell or feel? Just like any boutique hotelier can agree, […]
We are thrilled to launch our new website and blog! You’ll find useful (and very applicable) articles that will hopefully inspire you and help make your social media endeavors easier, less stressful, and more fun. It’s our plan to bring you insights into topics like: How to build long-lasting relationships with your audience on social […]