Here at Pigtail Media, we frequently help clients strategize and manage giveaway campaigns that support their overarching marketing goals. The goals typically include growing their social media community with authentic users to target in the future. A recent campaign we managed received over 70,000 entrants and saw an increase of over 10,000 social media brand […]
Cierra is founder of Pigtail Media and has a background in experiential marketing for the travel, hospitality and entertainment industries.
Entries by canvashost
It’s the start of your morning. You open up your computer to get ready for the day. Social media content is scheduled. A marketing campaign is ready to be launched. And then your heart drops: A devastating hashtag is trending and breaking news is flooding social media. Social media marketers are quickly thrown into a […]
If you manage social media for your company, the chances are extremely high that you’ve nearly thrown your computer or phone against the wall because that photo keeps posting wrong! Or because the link isn’t working! Or the button to post is gone! GONE I tell you.
Previously written for Newton O’Neil Communications by Pigtail Media founder, Cierra Savatgy-King. Instagram is one of the most powerful marketing tools for keeping your travel brand top of mind for your customers. Naturally, people want to see wanderlust photos. Photos of beautiful scenery. They want to daydream about experiences they wish to have. And your brand can […]
We love working with boutique hotel properties because they are masters at providing unique and memorable experiences. The tiny details matter to them, just as they matter to us. We love being a digital touch point to remind users what it feels like to have that unique hotel experience. It doesn’t feel like marketing to […]
Are you in the midst of building a hotel, restaurant or brand? Things are likely going a million miles a second and your eye is on the finish line: when the doors open and you can start selling rooms or tables. In the midst of dealing with permits, walls being torn down and contractors behind […]
The vast majority of behaviors are driven subconsciously, so creating memorable brand stories is key in marketing. Social media marketing gives us the opportunity to story tell every day, and it allows us to essentially give powerful subliminal messages about who you are, what your brand story is, and what it feels like to be […]
By now you know that word of mouth can be used by people to tell the story about your brand. Guests share these stories when they are memorable and remarkable to their lives. Being in hospitality, you’re in the business of making guests feel something positive. Sometimes you want them to feel an “out of […]
Social media marketing has changed the landscape of the marketing industry, and is continuously changing each day. If you’re just jumping into social media and own or manage a hotel, restaurant or travel brand, here is a beginner’s guide to ensure you’re taking the correct steps to launch your social media presence – and protect your branding. […]
You like numbers? Let’s talk numbers! Strategy Analytics recently posted the numbers for advertising spend in the U.S. TV still has the largest slice of the market share with nearly $79 billion or 42% of the pie. It’s down -.6 from last year and it has been in a steady decline year after year, but […]