I recently shared a blog about social media influencers and how to decide if they are a fit for your business. And if they are a fit, how to get started without making costly mistakes. You can check out What’s a Social Media Influencer and How to Get Started. If you’re ready to work with […]
Cierra is founder of Pigtail Media and has a background in experiential marketing for the travel, hospitality and entertainment industries.
Entries by canvashost
Have you considered using social media influencers to increase your marketing efforts? Have you been told it’s a great way to increase your exposure, which can sometimes even be done for free? But are you curious what all this actually means – and if it’s something you should do? I’m here to help answer those […]
Hi friends. Let’s be honest, it’s been a tough week. Like a massive storm, it will pass, but it’s hard. Before reading further, stop and take 3 deep breaths. Ok, let’s dive in now. The majority of our clients at Pigtail Media are in the travel space. We are all in uncharted waters right now. […]
Here at Pigtail Media, we frequently help clients strategize and manage giveaway campaigns that support their overarching marketing goals. The goals typically include growing their social media community with authentic users to target in the future. A recent campaign we managed received over 70,000 entrants and saw an increase of over 10,000 social media brand […]
It’s the start of your morning. You open up your computer to get ready for the day. Social media content is scheduled. A marketing campaign is ready to be launched. And then your heart drops: A devastating hashtag is trending and breaking news is flooding social media. Social media marketers are quickly thrown into a […]
If you manage social media for your company, the chances are extremely high that you’ve nearly thrown your computer or phone against the wall because that photo keeps posting wrong! Or because the link isn’t working! Or the button to post is gone! GONE I tell you.
Previously written for Newton O’Neil Communications by Pigtail Media founder, Cierra Savatgy-King. Instagram is one of the most powerful marketing tools for keeping your travel brand top of mind for your customers. Naturally, people want to see wanderlust photos. Photos of beautiful scenery. They want to daydream about experiences they wish to have. And your brand can […]
We love working with boutique hotel properties because they are masters at providing unique and memorable experiences. The tiny details matter to them, just as they matter to us. We love being a digital touch point to remind users what it feels like to have that unique hotel experience. It doesn’t feel like marketing to […]
Are you in the midst of building a hotel, restaurant or brand? Things are likely going a million miles a second and your eye is on the finish line: when the doors open and you can start selling rooms or tables. In the midst of dealing with permits, walls being torn down and contractors behind […]
The vast majority of behaviors are driven subconsciously, so creating memorable brand stories is key in marketing. Social media marketing gives us the opportunity to story tell every day, and it allows us to essentially give powerful subliminal messages about who you are, what your brand story is, and what it feels like to be […]